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In 2016, the CRTC, Canada's telecom regulator, enacted a policy to forbid the use of simsub during the Super Bowl, citing viewer complaints and a belief that these ads were an "integral part" of the game; Super Bowl LI was the first game to fall under this policy.

The NFL's Canadian rightsholder Bell Media challenged the policy at the federal appeals court, arguing that it violated the Broadcasting Act by singling out a specific program for regulation, and devalued its broadcast rights to the game.

Super Bowl commercials are largely limited to the United States' broadcast of the game.

Complaints about the inability to view the ads are prevalent in Canada, where federal "simsub" regulations require pay television providers to replace feeds of programs from U. broadcast stations with domestic feeds if they are being broadcast at the same time as a Canadian broadcast station.

Super Bowl games have frequently been among the United States' most watched television broadcasts; Super Bowl XLIX in 2015 set an all-time record for viewership at the game, with an average of 114.4 million viewers according to Nielsen, exceeding a record set the previous year at Super Bowl XLVIII (112.2 million).

Super Bowl advertisements have become iconic and well-known because of their cinematographic quality, unpredictability, surreal humor, and use of special effects.

The use of celebrity cameos has also been common in Super Bowl ads.

The phenomenon is a result of the game's extremely high viewership and wide demographics: Super Bowl games have frequently been among the United States' most watched television broadcasts, with Nielsen having estimated that Super Bowl XLIX in 2015 was seen by at least 114.4 million viewers in the United States, surpassing the previous year's Super Bowl as the highest-rated television broadcast in U. Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself; many viewers only watch the game to see the commercials, national surveys (such as the USA Today Super Bowl Ad Meter) judge which advertisement carried the best viewer response, and CBS has aired yearly specials since 2000 chronicling notable commercials from the game.

television broadcast of the Super Bowl – the championship game of the National Football League (NFL) – features many high-profile television commercials, colloquially known as Super Bowl ads. As such, advertisers have typically used commercials during the Super Bowl as a means of building awareness for their products and services among this wide audience, while also trying to generate buzz around the ads themselves so they may receive additional exposure, such as becoming a viral video.

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